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Shopping for medical grade masks? Here’s how to avoid the counterfeit trap

Most Canadian consumers have fallen prey to those who hawk knockoff or counterfeit goods. Fortunately, the repercussions of buying a fake Rolex are minor.

Personal protective equipment (PPE) and respirators are another story, and since demand for these items spiked at the start of the COVID-19 pandemic, dubious suppliers have taken advantage of scarcity and consumers’ desperation by selling counterfeit versions. Consumers unfamiliar with the world of medical device regulation can be easy prey.

“I think for Canadians, and for consumers around the world, we haven’t had to think about medical devices and PPE,” said Carmen Francis, a lawyer who specializes in international trade law with Toronto-based McCarthy Tétrault LLP, “so there’s a general lack of familiarity with the spectrum of regulations.”

Ontarians are encouraged by the provincial and federal governments to use non-medical masks in public indoor spaces and when physical distancing is hard to achieve, but for those facing situations where N95 masks are recommended, using an authentic product could mean the difference between health and sickness, or worse.

Here is some advice for avoiding counterfeit N95 and KN95 masks.

Know what you’re looking for

N95 masks filter out at least 95 per cent of airborne particles; that’s where the “95” comes from. KN95 filters are supposed to do the same. The difference is that while N95 filters are the U.S. and Canadian standard for respirator masks, KN95 are the Chinese standard.

All legitimate N95 masks — and some counterfeit ones — will bear the stamp of the National Institute for Occupational Safety and Health (NIOSH). KN95 masks do not.

“PPE” Personal protective equipment, including N95 masks and latex gloves, have been in high demand since the pandemic was declared. – Richard Lautens/Torstar file photo

While Health Canada has approved KN95 masks for use as respirators here, the U.S. Food and Drug Administration (FDA) warns they may not be as effective as N95 masks because most use an ear loop design that makes it harder to achieve a proper fit required for a mask to be effective than the headband design used by authentic N95 masks.

Look for supplier red flags

When shopping for a mask online, Francis said for legal reasons, consumers should stick to dealing with authorized third-party suppliers, rather than trying to import masks directly from an overseas manufacturer.

“As a consumer it’s a licensed activity, importing medical devices,” she said.

Shopping for masks in an online marketplace such as eBay or Amazon can work, Francis said, but presents a greater risk of fraud.

In June, 3M corporation filed a lawsuit against a third-party Amazon seller called KMJ Trading for allegedly selling marked-up, counterfeit N95 masks.

Francis said consumers shopping for masks in an online marketplace should look at the seller’s reviews and sale history to look for red flags and establish how long they’ve been selling PPE and respirators for.

“If they’ve only been selling masks for a couple months or had no prior history selling PPE before the pandemic that is a bit of a red flag,” she said, adding that consumers should buy from sellers who were squarely situated within the PPE market before the onset of the pandemic. She also advised against purchasing PPE and respirators from suppliers who also sell goods that are not at all related to PPE.

Visually inspect masks

Whether shopping for masks online or in person, consumers should do their best to look for signs of authenticity — or fraudulence — on masks and packaging before making a purchase.

Francis said one of the first things to look for on an N95 mask is the NIOSH logo.

“If the packaging bears NIOSH approval markings that’s a helpful sign,” she said. “We have seen instances where counterfeit goods are also using those same NIOSH claims, so you have to do some digging beyond that.”

Health Canada says genuine N95 respirators should also contain a testing and certification (TC) approval number, which is set by NIOSH, a model number and the name of the manufacturer. The government agency advises consumers to look at product markings such as the name of the manufacturer for obvious signs the product is counterfeit, such as spelling mistakes.

If a mask or mask packing is also stamped with a medical device establishment number (MDEL) or a licence number, you should be able to search for it in a NIOSH or Health Canada database to confirm that the product is genuine.

Search official databases

Because some fraudulent suppliers have been accused of selling counterfeit masks with falsified approval markings, like the NIOSH stamp of approval, Francis said consumers should ensure respirators are the real deal by cross referencing them with official databases in Canada and the U.S.

“There are some diligence steps we would recommend,” she said. “The U.S. NIOSH does maintain a database … likewise Health Canada maintains a daily list of authorized medical devices that can be used for COVID-approved purposes.”

Consumers can search for approved N95 and KN95 masks in Health Canada’s using the manufacturer name.

Health Canada also keeps a because they are either counterfeit or do not meet the 95 per cent filtration rate requirement.

Although KN95 and other internationally equivalent masks are not approved by NIOSH and won’t bear a NIOSH stamp, the U.S. National Personal Protective Technology Laboratory (NPPTL) has assessed the filtration rates of nearly 400 KN95 masks.

You can see which masks achieved the minimum 95 per cent filtration rate and which didn’t on the . The same page also includes a table of KN95 masks manufacturers that are known to have been counterfeited.

1 in 4 Canadians say they can’t afford the holidays amid COVID-19: report

Well into the second wave of the COVID-19 pandemic, one quarter of Canadians have reported they won’t be celebrating the holidays this year, according to a released by Credit Canada. 

The survey, conducted by Angus Reid in late October, revealed that 24 per cent of people across the country will not be partaking in any celebrations this year and that 21 per cent do not think they will have consistent income over the next six months. 

Further, 44 per cent of those surveyed said they don’t think they will be able to accumulate savings over the next 12 months.

“While the holiday season is undoubtedly going to look different this year, it’s not all doom and gloom, and in fact these numbers aren’t that shocking given the trying times we’re in,” Keith Emery, a CEO of Credit Canada, said. 

Shannon Lee Simmons, a Toronto-based financial planner and finance expert, agreed.

“I think that it’s absolutely something that is expected this year,” she said. “Some people have completely lost their income and they are on government programs and not entirely sure what their industries are going to look like, so of course those people are feeling the pinch in a huge way. Holiday spending is going to look absolutely different for them in a way that they probably never expected.”

She added that a recent found that Canadians are spending less in general on the holidays this year, all across the board.

“For people who didn’t lose their jobs, who could work remotely, whose industries are still relatively intact, I’m also seeing on the front lines that they’re feeling the pinch because they’re trying to prioritize other savings,” she said. “I think everyone is nervous about the uncertainty of the future.”

Simmons outlined some tips for families to get through the holiday season:

Get creative

Simmons said there are a host of ideas that families can partake in that are inexpensive or free, such as planning activities to do around the house, hosting your own holiday concert in the living room, or participating in any community events that emerge in your neighbourhood, such as a festive scavenger hunt.

“It’s just about making sure that we’re taking time to make it special,” she added.

Simmons said one idea that has been circulating this year is making a “favourites list” for every member of the family and then spending one day for each person over the holidays, doing their favourite things.

Be OK with spending less

Simmons said this is a year when it’s more acceptable for families to kick back and release themselves from the regular holiday pressures and stress that come with gift exchanges, parties and gatherings — and so they should.

“This is an interesting year because there’s none of that pressure this year so there’s no events, there’s no Christmas party, there’s no … endless hosting guests — there’s no events that usually cost money and add to some of that stress,” she said. “And that’s totally OK. I think that it gives people a moment to pause.”

Remove automatic credit card credentials online

Any online accounts that have your credit card data stored and allow you to click and purchase items within seconds, may not be the best idea for those wanting to save during this time of year, Simmons said.

She added that with more people at home and working remotely, online shopping has increased dramatically for many of her clients. And with credit card information stored and ready to go, it’s easy to make unnecessary purchases.

“Give yourself a 24-hour embargo and then if you still think that that was the right thing to do then go ahead and do it,” she advised.

Prioritize emergency accounts (if possible)

For those who do have an income and can save a little bit over the holidays, Simmons recommends putting aside some emergency funds, in order to start off 2021 on the right foot — and have a bit of a contingency plan amid an uncertain future.

“I think everyone wants to have a good January and I think that the holidays is real critical piece to how you feel about stuff in January,” she said.