This month you can drop the guilt for enjoying McDonald’s fries

McDonald’s Canada, which sells a whole lot of its “world famous fries”, is doing so for a cause through the month of November.

The company launched its #FriesForGood campaign, which continues until Nov. 30, in support of Ronald McDonald House Charities Canada (RMHC).

A portion of proceeds from fry sales will go to the charity, though the company did not specify how much. When McDonald’s Canada did this campaign back in May 2020, then in support of the Canadian Red Cross, it raised $1.1 million in two weeks.

“I’m so proud of how our restaurants, franchisees, guests and employees have rallied together to find ways, big and small, to support communities across Canada this year,” said McDonald’s Canada president and CEO Jacques Mignault, in a news release. “Like many Canadians, the support RMHC provides to families is near and dear to my heart, and I have no doubt that through Fries for Good we’ll make a significant impact in support of the Ronald McDonald Houses and Ronald McDonald Family Rooms that serve families across the country each and every day.”

Besides purchasing fries this month, customers can also round up their bill to the nearest dollar, with all proceeds going to RMHC. Customers can also contribute to RMHC coin boxes, or o cashless at the point of purchase. Furthermore, a portion of proceeds from every Happy Meal and RMHC Cookie sold goes to RMHC.

RMHC said it is experiencing a 60 per cent drop in revenue this year.

“Every generous action made by Canadians, such as purchasing an order of fries or rounding-up your order to the nearest dollar, will add up to make a big difference for our families – helping them to stay close to each other, and close to the medical care they need, at a time when it’s needed most,” said RMHC CEO Cathy Loblaw.

RMHC operates 16 Ronald McDonald Houses across Canada, which provides families of sick children with a place to stay near the hospitals where their children are being treated. The company says 65 per cent of families live outside a city with a children’s hospital and must travel for treatment if their child is seriously ill.