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What could a ‘reset’ of Canada actually look like? Ontario expert explains

The concept of a national or international “reset” brought on by COVID-19 has been recently met with a lot of controversy – as well as about a group of elites that want to take control of the world.

In his United Nations address in late September, Prime Minister Justin Trudeau made mention that COVID-19 is an “opportunity for a reset,” and a number of skeptics have since been linking him to the theoretical plot, allegedly involving a World Economic Forum initiative called “The Great Reset.”

While these theories are unfounded, a reset could mean many things for Canadians. 

And to the extent that there is a singular thing called a “reset,” Canadians have already been experiencing it in different ways, Peter Morrow, associate professor of economics at University of Toronto, said. 

Domestic reset

Morrow said there are a number of changes that businesses, industries and countries have been thinking about making for some time but did not necessarily have the time nor the capacity to put those changes into action.

“Now COVID has sort of shocked the system and sort of forced people into these new regimes,” he said. “So the changes that might have occurred already — but they just didn’t — are now being implemented.”

An example of this can be something as simple as working from home. 

“People have talked for a long time, especially with the Internet, about the possibility that we might not need to go into the office anymore, but people’s habits and people’s preferences still caused the day-to-day office to be a first-order fact of our reality,” Morrow added.

“Now we’re not allowed to come in, so people are forced to work from home and this thing that people have talked about for a long time is actually being implemented.”

International reset

On a macro level, Morrow said, Canada has long depended on U.S. markets for various goods and services, but that changed this year, in large part due to trade restrictions set by the Trump administration. 

“Some of the embargos, on medical equipment in particular, sort of have forced Canada to think more about how we’ll supply these medical goods,” he said, adding that internationally, the question has been emerging as to whether there will be more or less trade in the future, and whether trading partners will be reliable. 

Having a more diversified base of suppliers would be an example of a “reset” on an international scale, Morrow added. 

What of the conspiracy theories?

Morrow said while he’s not familiar with the “Great Reset” in depth, these types of unfounded theories from the public are expected in the current COVID-19 climate.

“Change is scary. Uncertainty is scary. And when you have uncertainty, you try and fill the void with explanations,” he said.  

‘We have to be in it together:’ Wasaga-area municipalities, businesses push ‘shop local’ message

It’s a good time to think outside the big-box and online stores.

While the temptation might be to head online for holiday shopping and avoid the headache of navigating stores in the midst of a pandemic, area municipalities and businesses urge the community to shop locally.

The year “2020 has been a rough ride for many folks, and we’re not through the thick of it,” said Tyler King, Wasaga Beach’s economic development officer.

The town’s message to the community is: It matters where you spend your money.

“Shopping from home and supporting large online retailers can be convenient, but there are consequences to the convenience,” he said. “Support local means more than just spending money in the backyard. Supporting local means investing in the community.”

The town has signs dotted throughout the community urging residents to support local businesses, and in July the economic development department launched an online portal which includes a business directory ().

Troy Disabato, who owns Torn Pages in Stayner, asks shoppers to check in with local businesses to see what they have in stock.

“Communication is a huge key … locals need to find out what’s in their community,” said Disabato, who adapted his business strategy in response to the pandemic, offering curbside service and in-town delivery.

Lisa Squire, who co-owns the Stayner Home Hardware with her husband John, said locals have been very supportive of businesses in the community throughout the pandemic.

She said her customers have also been very appreciative of the safety measures the store has put in place, such as limiting the number of people in the store and making sure touch points are sanitized.

“Customers feel safe, knowing that we are being careful,” she said. “On every level, safety of customers and staff is our No. 1 priority. We have too much to protect to make safety anything but first.”

King said spending money locally keeps it within the community.

“The temptation is to spend at large online retailers … but the consequences are that money doesn’t trickle down to local sports teams, into that charitable fundraiser, into local events and festivals,” he said. “The small and mid-sized businesses are not there just to support jobs and families, but they’re there to support the community and what makes it unique.”

And, said Disabato, it’s always good to check in with local store owners — if only to provide a mental-health boost.

“My regulars were reaching to me to ask if I was doing OK, can they still make requests for books. On a personal level, I knew there was still support,” he said. “Let a store owner know they’re doing a good job, thank them for respecting health guidelines.

“Let’s not lose that this is the season to be happy and respectful — let’s not lose that, even with the pandemic. It’s like the Three Musketeers, all for one and one for all — we have to be in it together.”


Story behind the story:  As we shift into the holiday season, Simcoe.com checked in with area businesses to talk about the importance of shopping locally.